A good business will refresh their visual marketing collateral at least every two years, especially as their target clientele grows and shifts, or to meet the demands of their existing customer base. One such business that I’ve done photography for a few times is the Endless Summer Paddle Company, and this past July I once again spent the day capturing stills for this brand.
Read MoreAmidst a tumultuous couple of months that had been jam-packed with video shoots around the country, in early July I found myself in Michigan for my good friend Jakob's wedding. While enjoying a draft german beer at the reception, compliments of Jakob's new father-in-law, Jen and I chatted up our buddy Scott and after about 10 minutes, we had all but planned out specifics for a kayaking trip on the Two Hearted River. Four weeks later, we were on the water, but only after having made an unexpected trip to the animal hospital...
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