A good business will refresh their visual marketing collateral at least every two years, especially as their target clientele grows and shifts, or to meet the demands of their existing customer base. One such business that I’ve done photography for a few times is the Endless Summer Paddle Company, and this past July I once again spent the day capturing stills for this brand.
Read MoreStand up paddleboarding is booming in popularity these days, as both casual and avid outdoor enthusiasts seem to enjoy the calm, relatively easy looking way experience some adventure on the water. In response to this growth, companies like Endless Summer Paddle Company are staying busy every weekend with classes and paddle trips. This summer, I worked with ESPC to craft some new photography for their digital marketing and social media.
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