A good business will refresh their visual marketing collateral at least every two years, especially as their target clientele grows and shifts, or to meet the demands of their existing customer base. One such business that I’ve done photography for a few times is the Endless Summer Paddle Company, and this past July I once again spent the day capturing stills for this brand.
Read MoreWith the Covid-19 pandemic running rampant through the United States in the last few months, we’ve been affected along with everyone else. Some have had it better, and many have had it much worse, so I’m thankful that both Jen and I have been healthy and able to work either from home, or while exercising proper social distancing.
Read MoreDon’t get me wrong, I LOVE what I do. I’m my own boss, set my own schedule, and routinely edit videos or write proposals while wearing pajamas. However, with the advent of social media, and people projecting this image of, “look how awesome my life is” I find it important to take a moment and reflect on the reality of this profession.
Read MoreAs a filmmaker & photographer, you might only see pressing the big red RECORD button on my camera and setting up a few lights, but trust me when I say there is a lot that goes in to what it takes for me to have even gotten to that point. Business costs, time, maintenance, training, are just a fraction of what it takes myself, and other working professionals, to operate legally and at a standard of quality that enables us to (try) and make a living.
Read MoreIn the last 4-6 months, I've been slowly working on re-aligning the focus of Wilkinson Visual, and strategizing on where and how to proceed next. As part of that process, I wanted to actually create a proper logo and rewrite what is basically the mission of the business, so that potential clients would know exactly the kind of work we specialize in, and hopefully get us better SEO ranking.
Read MoreA subject I know all too well: Relocating. When it comes to building a video production and photography business, it can take years to cultivate good clients, get high paying and interesting projects, and form relationships with reliable help. If you move, losing that local network can take a huge toll on your business.
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