Producing Two Cabin Rental Ads for Red River Gorge Vacations

This fall we were contacted by a large cabin rental company in Kentucky’s Red River Gorge. The goal: produce an updated, compelling video ad for their cabin rentals that also included some footage of the local tourism activities in the piece.

We pitched a two-video concept; one video with a couple doing adventurous activities, and the other featuring a family doing group activities. Each video would feature at least one of the nicer cabins available as well.

Taking inspiration from the North Face ad “Have You Ever” for the script, the “adventure couple” had a dreamy, more thoughtful style, using the phrase, “This is a place.” The family video was written and a filmed a bit more like a traditional ad.

We casted local talent who were great on camera and really added some life into the different scenes. They were great sports about the outdoor scenes we had to film, especially considering that we woke up to snow on the second day of filming! We had one day with each group to film at different locations around the Red River Gorge, as well as at a couple of cabins. This included ziplining, mini-golf, hiking, and underground kayaking.

Here are the two finished videos:

Director + DP: Mike Wilkinson
Writer + Producer: Hillary Federico
Field Manager: Jen Meunier
AC: Brandon Cooper
Grip: Zach Curry
Screen Talent: Images Model & Talent Agency
Voice Talent: Voices.com